If you’ve been thinking about hiring a business coach but feel overwhelmed by the options (and the price tags), you’re not alone.

Let’s be real—coaching is an investment. And in a world where everyone and their dog is calling themselves a “business coach,” how do you know who’s actually worth your time and money?

Here’s the deal: The right business coach can help you make more money, work fewer hours, and finally break through the roadblocks holding you back. The wrong one? A total waste of resources.

So before you hand over your hard-earned cash, let’s walk through exactly how to choose a business coach that will actually get you results.

1. Get Clear on Your Goals (Because “More Success” Isn’t a Strategy)

Before you even think about hiring a coach, you need to get brutally honest about what you actually want.

Ask yourself:
✔️ Do I need help scaling my business to the next level?
✔️ Am I looking for mindset coaching to get past my own limiting beliefs?
✔️ Do I need to streamline my systems and processes for better efficiency?
✔️ Am I stuck in sales, marketing, or visibility struggles?

Not all coaches are created equal. Some specialize in mindset, others in scaling, and some are brilliant at helping you structure your systems for more ease.

Action Step:

Write down the three biggest areas where you need help. This will keep you focused when evaluating potential coaches.

2. Find a Coach Who Has Done What You Want to Do

If your goal is to build a seven-figure business, would you take advice from someone who hasn’t done it? (Hint: No.)

There’s a huge difference between someone who is inspirational and someone who is qualified.

What to look for:

✅ A coach who has built or scaled a business similar to yours
✅ Someone with real-world experience, not just a coaching certification
✅ Case studies or testimonials from people you relate to

Red Flags:

🚩 No clear track record of success
🚩 Vague testimonials with no specifics
🚩 Coaches who guarantee overnight results (spoiler alert: they’re lying)

Action Step:

Before hiring a coach, ask: “Can you share examples of clients you’ve worked with who have achieved results similar to what I’m looking for?”

3. Check Their Coaching Style: Do They Push, Guide, or Teach?

Different coaches have different approaches. Some will challenge you, others will nurture you, and some will give you a step-by-step roadmap to follow.

Find the style that works best for you:

🔥 Tough Love Coach: Holds you accountable, calls you out, and doesn’t let you make excuses.
💡 Mentorship Coach: Shares their journey, offers guidance, and helps you find your own way.
📊 Strategist Coach: Gives you a clear action plan with proven systems and processes.

None of these are wrong, but you need to know what will actually motivate you to take action.

Action Step:

Watch their content. Listen to their podcast. Join a free training if they offer one. Get a feel for their energy before you commit.

4. Invest Based on ROI, Not Just Price

Yes, coaching can be expensive. But the real question isn’t “Can I afford this?”—it’s “Will this investment make me more money (or free up time) in the long run?”

A coach who helps you double your revenue is worth way more than one who charges less but doesn’t move the needle.

How to evaluate cost vs. ROI:

✅ Will this coaching help me generate more income?
✅ Will it save me time, stress, and energy?
✅ Will it help me finally break through the plateaus I’ve been stuck in?

Action Step:

Shift your mindset from cost to investment. Ask yourself, “If this coach helped me hit my goals, how much would that be worth?”

5. Trust Your Gut (Because Chemistry Matters)

At the end of the day, business coaching isn’t just about strategy—it’s about connection.

You need to feel safe, challenged, and excited to work with this person. If something feels off, don’t ignore it.

How to test the chemistry:

✔️ Have a discovery call—do they listen to your needs?
✔️ Do they genuinely care about your success, or just want to close the sale?
✔️ Do you feel energized after speaking with them? (Or drained?)

Business coaching is a partnership. The best coaches will stretch you, challenge you, and hold you accountable while genuinely wanting you to win.

Action Step:

If you’re torn between two coaches, ask yourself: Who do I trust more? Who do I want to succeed with? That’s your answer.

Choosing the Right Business Coach is a Game-Changer

The right coach can help you go further, faster, and with way less stress. But the key? Finding someone who aligns with your goals, values, and learning style.

So, before you sign up, remember to:
✔️ Get clear on what you need
✔️ Choose a coach with real experience
✔️ Make sure their coaching style fits your personality
✔️ Think about ROI, not just price
✔️ Trust your instincts

Because when you find the right coach? Your business (and your life) will never be the same.

Now tell me: What’s the biggest thing you want a coach to help you with? Drop a comment below!